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26 Free and Paid Content Marketing Tools


Content marketing has many moving pieces. From ideation and writing to promotion and analytics, there are a series of complex steps to go through to create a successful campaign. So if you have the opportunity to streamline any of these tasks in your content marketing efforts, take it. The following apps do just that by […]

5 Types of Facebook Sharers: What Motivates Them to Share? [Infographic]


If you spend much time on Facebook, you’ve probably noticed that people use the same platform in radically different ways. Your friend, Gabby, has apparently never heard of punctuation. In between endless stream-of-consciousness status updates, she shares relationship memes and news articles from questionable sources. Meanwhile, your cousin somehow never reveals any personal information on […]

How to Use Internal Data for Brand Storytelling


If you’re struggling to come up with ideas for branded content, it’s possible that you aren’t looking for inspiration in the right place. You could be sitting on a content gold mine and don’t even know it. Most brands already have troves of information that exist nowhere else. This information is the foundation of interesting […]

How to Repurpose Your Most Successful Content


It’s no secret that content marketing can be labor intensive. Creating an engaging, well-researched, beautifully designed piece of content isn’t easy. It’s a creative process that requires time, energy, and money. So it makes a lot of sense to repurpose content to get the highest level of return possible.  By repurposing content, you can increase your productivity, and […]