Imagine coming across content that immediately drew you closer to a company, content where the tone, story, colors, iconography, and branding all worked together to grab and hold your attention. The content left you wanting more, so you went from the brand’s blog to the brand’s app … and then you felt like you’d landed […]
Category: Blog
13 Content Marketing Benefits You Should Focus on Other Than Links
Link building is often touted as one of the biggest content marketing benefits. It’s true that great content marketing can result in high-quality backlinks, but this is a welcomed side effect – it shouldn’t be a primary goal. There is an abundance of other content marketing benefits that provide just as many, and in many cases […]
What Role do Emotions Play in Creating Content That Does Well?
You may have seen our motto: “We leverage the science behind great content.” Unlike most of our competitors, our tagline isn’t just marketing speak – it’s fact. At Fractl, we pride ourselves in conducting groundbreaking research in our field on a monthly basis. Some of this data is kept internally to improve our processes, while other […]
Is it Possible to use Content Marketing in Different Areas of the Buying Cycle?
Your business needs to differ from other businesses, and so should your content strategy. Whether you have a clear picture of your website’s goals are or need our expertise in defining them, we are well-prepared to put together a winning content marketing strategy that produces the results we promise. At Fractl, we don’t rely on […]
How Much Does an Effective Content Marketing Strategy Cost?
At Fractl we offer different levels of engagement based on your business’s objectives. The more aggressive you want to be with your content marketing tactics (securing results faster), the higher level of engagement you should choose. I. Minimum Recommended Engagement The six-month engagement includes SEO consulting, content creation, promotion, and reporting. Fractl can also assist […]