You’ve created a piece of content you love. You think it’s great and can’t wait to get it out into the online world so it will start attracting attention and drawing audiences to your website and brand. But there is one problem… no one will publish it. Your pitches are getting ignored. Your content is […]
Category: Blog
How to Use Content Marketing to Feed Your Omnichannel Marketing Strategy
Imagine coming across content that immediately drew you closer to a company, content where the tone, story, colors, iconography, and branding all worked together to grab and hold your attention. The content left you wanting more, so you went from the brand’s blog to the brand’s app … and then you felt like you’d landed […]
13 Content Marketing Benefits You Should Focus on Other Than Links
Link building is often touted as one of the biggest content marketing benefits. It’s true that great content marketing can result in high-quality backlinks, but this is a welcomed side effect – it shouldn’t be a primary goal. There is an abundance of other content marketing benefits that provide just as many, and in many cases […]
What Role do Emotions Play in Creating Content That Does Well?
You may have seen our motto: “We leverage the science behind great content.” Unlike most of our competitors, our tagline isn’t just marketing speak – it’s fact. At Fractl, we pride ourselves in conducting groundbreaking research in our field on a monthly basis. Some of this data is kept internally to improve our processes, while other […]
Is it Possible to use Content Marketing in Different Areas of the Buying Cycle?
Your business needs to differ from other businesses, and so should your content strategy. Whether you have a clear picture of your website’s goals are or need our expertise in defining them, we are well-prepared to put together a winning content marketing strategy that produces the results we promise. At Fractl, we don’t rely on […]