The holidays are in full swing, which means a lot of us are enjoying the time away from our computer screens and overflowing email inboxes. But for those of us looking for a good read (or a good excuse to get some alone time away from the extended family visiting), we thought it’d be helpful […]
Category: Blog
How to Use Educational Content to Draw Readers and Earn Links
As you prepare your 2019 editorial calendar and brainstorm ideas for blog posts, guest posts, and other on-site or off-site content, there’s one thing that should be top of mind: educational content. If you’re wondering where educational content fits in the mix between blog posts, infographics, social posts, and video, the answer is actually much […]
What We Learned in 2016: Top Content Marketing Insights
December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]
16 Takeaways From a Year of Fractl Marketing Research
’Tis the season of end-of-year roundups. Throughout 2016, we produced 23 research-based marketing campaigns that explored various topics and pending questions in our industry; they earned more than 340 media placements and nearly 34,000 social shares. It’s no secret our team at Fractl lives and breathes data. Without them, we wouldn’t be able to plan […]
4 Key Benefits to Attending Marketing Events, Meetings, and Conferences
In a digital world, having the opportunity to connect face-to-face with like-minded individuals can be somewhat of a rarity. But let’s face it, many business deals aren’t made at the office – they’re often made over dinner, at the bar, or on the golf course. Therefore, in-person interactions shouldn’t be discounted. From generating new business […]