December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]
Category: Blog
16 Takeaways From a Year of Fractl Marketing Research
’Tis the season of end-of-year roundups. Throughout 2016, we produced 23 research-based marketing campaigns that explored various topics and pending questions in our industry; they earned more than 340 media placements and nearly 34,000 social shares. It’s no secret our team at Fractl lives and breathes data. Without them, we wouldn’t be able to plan […]
4 Key Benefits to Attending Marketing Events, Meetings, and Conferences
In a digital world, having the opportunity to connect face-to-face with like-minded individuals can be somewhat of a rarity. But let’s face it, many business deals aren’t made at the office – they’re often made over dinner, at the bar, or on the golf course. Therefore, in-person interactions shouldn’t be discounted. From generating new business […]
How Outreach Teams Can Build Relationships With Writers
This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]
Here Are 3 Steps for Crafting the Perfect Pitch List
This content features an excerpt from “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. You put a lot of work into developing your content. But you must put just as much work – if not more work – into finding it the best […]