Maybe you’re a Star Trek fan. Or maybe you’re a content marketer. Either way, you most likely want to… (I know — it’s a lame joke. Just let me have this.) But you can’t succeed at social media engagement by throwing some links at your followers and then riding off into the sunset. Joel Renner, my guest this […]
Google (and other search engines) are all about helping people find what they’re looking for by sorting through which sites are high-quality and relevant. Search engines or Jerry McGuire? Who can tell. So when you know you’ve created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your […]
Full disclosure: This episode is full of Harry Potter references and talk about ego. I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait. Think of it this way: People want to […]
As marketers, we have to remember that we humans are social creatures. That’s probably why niche online communities have been taking off so much recently. There’s a ton of value in putting a bunch of engaged, like-minded people in one place. And the best part? Being natural and real makes “networking” way less tedious. Nathan Collier created […]
When marketers think about online lead generation, they often focus on the conversion part of the process. They put an emphasis on writing the perfect call to action and getting prospects to take steps like filling out a form. They are so focused on perfecting the conversion step that they forget about the process audiences […]
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