When marketers think about online lead generation, they often focus on the conversion part of the process. They put an emphasis on writing the perfect call to action and getting prospects to take steps like filling out a form. They are so focused on perfecting the conversion step that they forget about the process audiences […]
You might think you’re ready to blast off into the world of startup success…but are you fully prepared for launch? (Also, if you were wondering how many animals in space gifs there are…it’s a lot.) I’m joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website launch. We […]
There’s definitely a time and place for reflecting on the past, but for now, let’s focus on the…. The future of content creation, of course. I can’t tell you how many kids you’ll have or whether George R.R. Martin will ever finish writing… Kristin Tynski and Ryan Sammy, Fractl’s creative strategy experts, join me this […]
Sometimes we all need to do some soul searching, like figuring out what it is we want out of life…or our brand’s blog. Sometimes, the difficult part about writing a blog is getting in all the information along with the right tone. That’s where the content code comes in–giving you guidelines on how to find […]
Have you ever read something and thought: And I just read this…why? YOU ARE NOT WORTHY! The element of newsworthiness isn’t just for newspapers (cue gasp). It also serves as a wonderful guide for content marketing that will engage your target audience. Now, if you’ve never taken journalism classes, you might not even be familiar […]
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