Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by a word count, or final deliverables. The creation of awesome and intriguing content is just one part of the […]

Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other method, developing content creation ideas can sometimes be a difficult process. To assist in helping businesses achieve their marketing goals, there are numerous resources available that can act as references during your developmental phase. Identifying […]

If a marketer says he or she can produce a content campaign guaranteed to go viral – run. Let’s start with an unpleasant truth: not every piece of content will be successful. Quite frankly, some will be failures. We can’t ultimately control what publishers choose to cover, or what stories end up going viral. Anyone […]

Broken link building is an oft-cited link building practice, for good reason. It’s a link building practice with a primary focus on quality content and, arguably, a drive to improve the internet. While these characteristics are appealing and have the potential to improve your standing in the SERPs, broken link building can be a tedious […]