It’s hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content marketing case studies to fully understand the process and its value. In the following case studies, you’ll see real examples of the positive impact content marketing can have on a variety of businesses. […]

Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]

According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users has now reached 2.34 billion and is expected to grow to 2.95 billion by 2020. If you could reach 77% of the U.S. population with a piece of content, would you? While reaching […]

All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small group of the billions of eyes on the internet will see it.   And every once in a while, a piece of content succeeds. It […]

Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]