What Role do Emotions Play in Creating Content That Does Well?


You may have seen our motto: “We leverage the science behind great content.” Unlike most of our competitors, our tagline isn’t just marketing speak – it’s fact. At Fractl, we pride ourselves in conducting groundbreaking research in our field on a monthly basis. Some of this data is kept internally to improve our processes, while other […]

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Is it Possible to use Content Marketing in Different Areas of the Buying Cycle?


Your business needs to differ from other businesses, and so should your content strategy. Whether you have a clear picture of your website’s goals are or need our expertise in defining them, we are well-prepared to put together a winning content marketing strategy that produces the results we promise. At Fractl, we don’t rely on […]

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How Much Does an Effective Content Marketing Strategy Cost?


At Fractl we offer different levels of engagement based on your business’s objectives. The more aggressive you want to be with your content marketing tactics (securing results faster), the higher level of engagement you should choose. I. Minimum Recommended Engagement The six-month engagement includes SEO consulting, content creation, promotion, and reporting. Fractl can also assist […]

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The Viral Growth Enigma: How Math Can Quantify Online Sharing


Marketers are constantly working to better understand viral growth through content. Luckily, a 2009 educational post by David Skok at ForEntrepreneurs.com may provide some insight on how to quantify it once it does happen. That post applies an equation for viral growth to predict things like the growth of the user base of a smartphone app and […]

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