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Coming up with content ideas isn’t the easiest process, especially when you need to do it at scale. At Fractl, our creative team performs two content ideation sessions per day, five days a week. We normally generate 30 to 50 raw ideas per session. It’s not easy, and we rely on a variety of websites, […]
I think only a gif can communicate my excitement for this. Welcome to the first episode of my new content marketing podcast, Ask Amanda About Marketing. This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here. I’ll be publishing weekly, so subscribe to stay up-to-date, […]
Measuring content marketing results can be tricky. Every client and business is different, and their goals are wide-ranging (from increasing brand awareness to converting traffic). Fractl Creative Strategist Tom Dehnel sat down with SVP Dan Tynski to chat about how we gauge content marketing results. Keep reading for our insider’s perspective of how a content marketing agency […]
Brands that create compelling content are no longer the exception but rather the new rule. With so many companies trying to attract audiences with their content, it’s becoming difficult to stand out — making innovative content marketing even more important. Packaging your data into unique content marketing formats can help you rise above the noise. Fractl is an […]
Now that you’ve gotten people to your site – or at least worked out a plan for that top-of-the-funnel stage – what do you do with them? Whether you already have an idea of how to increase conversion rates or are beginning your research now, we’ve got a slew of ideas on using content to […]
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