Discover the Emotions That Ignite Content


What’s the difference between a campaign that goes viral and one that doesn’t? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers. In this whitepaper, we share: The specific emotions found in highly viral images How positive and negative emotions work together in the most-shared content The challenges and tips for targeting different generations […]

Read More…