In today’s hiring market, companies have to fork out more and more to create benefits packages that both attract and retain talent. In our employee benefits study, we wanted to thoroughly understand the price and value of employee benefits to help employers weigh the cost against the perceived value of each benefit. Employers will be happy to see […]
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Inside Fractl’s Content Ideation Process
Get an insider’s look at our internal content ideation process that offers some insights to demystify what it takes for us to come up with a great idea that’s behind every great piece of content.
How to Increase Brand Awareness With Content
It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]
Startup Marketing Strategy: A 6-Step Guide to Growth through Content
Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine optimization – there are a lot of moving parts when it comes to implementing a holistic startup marketing strategy primed for growth. While every startup strives for similar goals, depending on the business, the priority of goals can vary. There’s no […]
The 7 Best Types of Content Marketing to Generate Leads and Attract Prospects
Building a relationship with your audience should be the focus of your lead generation strategy. Before you can nurture that relationship, you first have to “introduce” yourself and entice new readers to your site. The main way to do this is through content marketing. All marketing strategies are based on the goal to gain maximum […]
