Back from vacation and rocking a head cold, but the show must go on! And by “Valentino,” I mean “T.J.Maxx.” This week, I talk about what actually goes into creating a successful content campaign in terms of process and timeline, so if you’d love more insight in that area, this is a can’t-miss episode about […]
What Marketers Can Learn From 4 Bad Email Pitches
We’ve all gotten them – and promptly tossed them in the trash folder. Bad email pitches make us cringe, but is there perhaps some hidden value in them? After sifting through dozens of poorly written email pitches – from requests for links, to guest posting opportunities, to various products and services – we were reminded […]
Ask Amanda About Marketing – Episode 7: Which Content Marketing Metrics Are Best?
I maaaaaay have recorded this episode in the baggage claim area of the Seattle-Tacoma International Airport. Sorry, everyone in the airport. I’m on vacation for the week, but I couldn’t pass up on recording the next episode, in which I provide a quick review of the GrowthHackers conference and talk about how to not fall into traps […]
Marketing to the Generations With Content
Understanding the key differences among generational groups isn’t rocket science. But when it comes to your content, marketing to the generations can make you feel like a freshman in a theoretical physics class full of Sheldons. Don’t worry – we got you. We previously surveyed 1,200 people from three different generations (Millennials, Gen Xers, and […]
Ask Amanda About Marketing – Episode 6: What is Content Marketing?
Sometimes you have to go back to the basics to remember why you do any of your work in the first place. So today we talk about the question: What even is content marketing? In this episode, I’ll break down the definition of content marketing and its many forms. This podcast seeks to answer your […]