If a marketer says he or she can produce a content campaign guaranteed to go viral – run. Let’s start with an unpleasant truth: not every piece of content will be successful. Quite frankly, some will be failures. We can’t ultimately control what publishers choose to cover, or what stories end up going viral. Anyone […]

Broken link building is an oft-cited link building practice, for good reason. It’s a link building practice with a primary focus on quality content and, arguably, a drive to improve the internet. While these characteristics are appealing and have the potential to improve your standing in the SERPs, broken link building can be a tedious […]

You have a social media strategy in place. You have an idea of what you’re going to post, when you’re going to post it, and who you’re trying to reach with your social media strategy. You have your Twitter, LinkedIn, Facebook and Instagram accounts populated with posts and a calendar to help you schedule all of […]

After working hard on your outreach strategy, researching and building a list of contacts, and painstakingly writing the perfect pitch, you did it! You achieved a huge placement for your team at a top-tier publisher. Then, just when you think it’s time to bring out the champagne, you realize that your link is tagged rel=“nofollow.” […]

It’s safe to say that we are in information overload on the internet. Over 2 million blog posts are published every day. That’s a lot of content floating around the web. With this much digital media going out into the world every day, it’s no surprise that it’s hard to get people to notice your […]