Ask Amanda About Marketing – Episode 24: Make Organic Traffic Grow With SEO

Episode 24

Google (and other search engines) are all about helping people find what they’re looking for by sorting through which sites are high-quality and relevant. Search engines or Jerry McGuire? Who can tell. So when you know you’ve created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your […]

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Ask Amanda About Marketing – Episode 23: When Marketing Meets the Existential Crisis

episode 23

Full disclosure: This episode is full of Harry Potter references and talk about ego. I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait. Think of it this way: People want to […]

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Ask Amanda About Marketing – Episode 22: Ugh, But I HATE Networking…

episode 22

As marketers, we have to remember that we humans are social creatures. That’s probably why niche online communities have been taking off so much recently. There’s a ton of value in putting a bunch of engaged, like-minded people in one place. And the best part? Being natural and real makes “networking” way less tedious. Nathan Collier created […]

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Ask Amanda About Marketing – Episode 21: Houston, We Have a Pre-Launch PR Strategy

episode 21

You might think you’re ready to blast off into the world of startup success…but are you fully prepared for launch? (Also, if you were wondering how many animals in space gifs there are…it’s a lot.) I’m joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website launch. We […]

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Ask Amanda About Marketing – Episode 19: What’s in the Cards for Content Marketing?

episode 19

There’s definitely a time and place for reflecting on the past, but for now, let’s focus on the…. The future of content creation, of course. I can’t tell you how many kids you’ll have or whether George R.R. Martin will ever finish writing… Kristin Tynski and Ryan Sammy, Fractl’s creative strategy experts, join me this […]

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