Full disclosure: This episode is full of Harry Potter references and talk about ego. I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait. Think of it this way: People want to […]

As marketers, we have to remember that we humans are social creatures. That’s probably why niche online communities have been taking off so much recently. There’s a ton of value in putting a bunch of engaged, like-minded people in one place. And the best part? Being natural and real makes “networking” way less tedious. Nathan Collier created […]

You might think you’re ready to blast off into the world of startup success…but are you fully prepared for launch? (Also, if you were wondering how many animals in space gifs there are…it’s a lot.) I’m joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website launch. We […]

There’s definitely a time and place for reflecting on the past, but for now, let’s focus on the…. The future of content creation, of course. I can’t tell you how many kids you’ll have or whether George R.R. Martin will ever finish writing… Kristin Tynski and Ryan Sammy, Fractl’s creative strategy experts, join me this […]

Sometimes we all need to do some soul searching, like figuring out what it is we want out of life…or our brand’s blog. Sometimes, the difficult part about writing a blog is getting in all the information along with the right tone. That’s where the content code comes in–giving you guidelines on how to find […]