Spend a few minutes on a journalist’s Twitter timeline and you are bound to run into at least one post complaining about marketing and PR pitches. If you want a good laugh (or cry), @smugjourno is a bona fide wall of shame for PR professionals. Recent PR email: “Happy almost Friday!” These notes take a […]
Content marketing has many moving pieces. From ideation and writing to promotion and analytics, there are a series of complex steps to go through to create a successful campaign. So if you have the opportunity to streamline any of these tasks in your content marketing efforts, take it. The following apps do just that by […]
If you spend much time on Facebook, you’ve probably noticed that people use the same platform in radically different ways. Your friend, Gabby, has apparently never heard of punctuation. In between endless stream-of-consciousness status updates, she shares relationship memes and news articles from questionable sources. Meanwhile, your cousin somehow never reveals any personal information on […]
Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the story with your social network? If you recall these moments, it’s likely that you will see a trend. Right before you hit the share button, you felt something. You saw something that made […]
If you’re struggling to come up with ideas for branded content, it’s possible that you aren’t looking for inspiration in the right place. You could be sitting on a content gold mine and don’t even know it. Most brands already have troves of information that exist nowhere else. This information is the foundation of interesting […]
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