Gaining a following is half the battle. That’s right – only half. The other half involves maintaining your audience and fostering loyalty. You don’t want people to read one blog post or see one page and then never return to your site again. If people trust your brand and rely on it for valuable information, […]
One of the more well-known benefits of content marketing revolves around its direct technical relationship with SEO through link building, including increases in organic and search site traffic and higher search rankings. Its ability to uncover referral traffic from campaign media mentions, build a diverse link portfolio, and increase the amount of on-site content prove […]
When people hear the word “newsworthy,” the first thing that usually comes to mind is breaking news – a storm’s landfall, an armed burglary, Donald Trump saying anything. However, newsworthiness is defined in different ways. Breaking news falls under the umbrella of one of the main characteristics of newsworthiness: timeliness. As you’ll read in this […]
You feel a sense of excitement when your brand or story is featured on a website. It feels like a big victory. You’ve succeeded in getting digital PR and spreading your content marketing campaign. But then what? You can’t just look at a link or mention and consider it a win. You must measure and […]
The concept of evergreen content is nothing new, and it’s talked about for good reason. Content that lasts longer has long-term value, which is a great benefit for your audience. However, despite this major advantage, focusing too much on making something evergreen could be detrimental to its promotional success if the focus is on long-lasting […]
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