Earned media is about getting your brand mentioned on third-party sites. We’ll explain how to pitch content to publishers and build brand awareness.
Earned Media: How To Drive Site Rankings By Earning High-Authority Backlinks
Tag: Content Strategy
We Don’t Care About Viral Marketing Anymore
Viral marketing worked in 2012, but there are better strategies now for building your audience, authority, and site traffic.
Content Strategy vs Content Marketing: What’s the Difference?
Doing content marketing ≠ having a content strategy. Having a clear strategy will enable you to have success with content marketing.
Using Content Analytics to Get Strategy Buy-In
Need to prove the value of your content marketing efforts? This guide will help you decide which KPIs to focus on to get ongoing buy-in.
Examples of Content Marketing for Every Budget
No matter what your budget is, you can get value from content marketing. This post provides examples of content marketing for every spending bracket.
