We’ve all gotten them – and promptly tossed them in the trash folder. Bad email pitches make us cringe, but is there perhaps some hidden value in them? After sifting through dozens of poorly written email pitches – from requests for links, to guest posting opportunities, to various products and services – we were reminded […]
I maaaaaay have recorded this episode in the baggage claim area of the Seattle-Tacoma International Airport. Sorry, everyone in the airport. I’m on vacation for the week, but I couldn’t pass up on recording the next episode, in which I provide a quick review of the GrowthHackers conference and talk about how to not fall into traps […]
Understanding the key differences among generational groups isn’t rocket science. But when it comes to your content, marketing to the generations can make you feel like a freshman in a theoretical physics class full of Sheldons. Don’t worry – we got you. We previously surveyed 1,200 people from three different generations (Millennials, Gen Xers, and […]
Sometimes you have to go back to the basics to remember why you do any of your work in the first place. So today we talk about the question: What even is content marketing? In this episode, I’ll break down the definition of content marketing and its many forms. This podcast seeks to answer your […]
You know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? Live footage of every writer on Earth dealing with their inboxes, probably. In this episode, I’ll […]
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