When you’re drafting emails for your brand’s email list, do you end up having a bit of a Tom-Hanks-style writer’s block? I spoke with digital marketing guru Wendy Maynard about her email marketing tips for beginners and pros alike. Wendy explains: Why email marketing is important How to focus on quality rather than quantity Everything you need for a successful email marketing […]
Category: Blog
Ask Amanda About Marketing – Episode 28: From the Ground Up
Who here has wondered what goes into starting a successful site from the ground up? I spoke with digital entrepreneur Dan Wesley, founder of CreditLoan.com and chief evangelist at Quote.com, about what it takes to take a site idea and turn it into a full-time gig. Dan talks about: His journey from nuclear medicine to […]
Ask Amanda About Marketing – Episode 27: Now that’s a bright idea!
Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea. Perhaps one that involves tricking a genie? If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic […]
Traditional PR vs. Digital PR: Measuring Old and New Tactics for Success
“What’s our public relations strategy?” It’s a question that a lot of executives might brush to the side, especially in the early stages of building their company. And back in the days of traditional PR, a lot of brands would simply fall back on talking about themselves. “Enough about us,” you’d hear, “Let’s talk about […]
Ask Amanda About Marketing – Episode 26: The Secret to Content Promotion
Everyone wants to know the secret. They want to know how to promote content AND meet their marketing goals. Whoa, OK, chill out. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science. In this episode, you’ll learn: How to decide who […]
