In my SEO Consulting practice, there’s a metaphor I like to use a lot: Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t hire just any writer to develop an effective piece of content marketing. For marketers who want to be successful with their content marketing process, it’s important to […]

There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass appeal, etc.), but what about the specific characteristics of high-quality content? We pored over our most powerful campaigns, case studies, and industry research to determine common threads that can guide your content marketing strategies and ideas for […]

We’re in a golden age of video content. And it looks like it’s only getting better. Why? Well for one, it has never been easier to access an absolutely endless supply of high-quality video entertainment in a world that responds to viral video marketing. There’s something for everyone; vlogs, music videos, explainer videos, instructional how-to […]

Content surrounds us. Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. The trouble is that, without clear definitions and strategies, content can become a meaningless concept. Sometimes, defining content can seem like an easy task. We see blog posts or resource guides and think content. […]

As a lifelong marketer and SEO consultant, I typically begin working with new clients by talking about targeting. Targeting isn’t just an important part of marketing, it is marketing. Without targeting, selling products and advertisements would be quite challenging. Marketers wouldn’t be able to develop product features or marketing copy that appeals to specific groups […]