There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content. Far too often “conservative” is misinterpreted as “boring,” which leads to more reserved brands to believe they can’t use content marketing to attract attention online. But this is all wrong. […]

To improve a website’s ranking in search engines, you need to earn high-quality backlinks to the site. When many links point to a website, it signals to search engines that the page is important, it has valuable information that people recommend, and it should appear as a primary search result. While there are many methods for building […]

Creating content is a process that can be approached from a variety of angles, but one thing remains clear: if you want to create meaningful stories that publishers are interested in, the content must be high quality. Beyond creating emotional and engaging content from a topical angle, it’s important to understand the technical aspects of […]

In my SEO Consulting practice, there’s a metaphor I like to use a lot: Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t hire just any writer to develop an effective piece of content marketing. For marketers who want to be successful with their content marketing process, it’s important to […]

There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass appeal, etc.), but what about the specific characteristics of high-quality content? We pored over our most powerful campaigns, case studies, and industry research to determine common threads that can guide your content marketing strategies and ideas for […]