After working hard on your outreach strategy, researching and building a list of contacts, and painstakingly writing the perfect pitch, you did it! You achieved a huge placement for your team at a top-tier publisher. Then, just when you think it’s time to bring out the champagne, you realize that your link is tagged rel=“nofollow.” […]
It’s safe to say that we are in information overload on the internet. Over 2 million blog posts are published every day. That’s a lot of content floating around the web. With this much digital media going out into the world every day, it’s no surprise that it’s hard to get people to notice your […]
You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]
Marketers are constantly working to better understand viral growth through content. Luckily, a 2009 educational post by David Skok at ForEntrepreneurs.com may provide some insight on how to quantify it once it does happen. That post applies an equation for viral growth to predict things like the growth of the user base of a smartphone app and […]
The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]
