As marketers, it is our job to get people to notice our brands. We want people to learn about us, talk about us, and even tell others about us. We want to spark conversations that increase awareness and attract attention. But with so many brands trying to do the same thing, this isn’t always easy. […]
Content marketing is tough. Staying current with the latest trends while managing expectations and waiting for results is challenging enough, but one of the biggest hurdles is the clutter. There’s an incredible amount of noise to cut through before your audience can be reached, let alone respond. Think about it. Writers publish an estimated two […]
Content marketing has many moving pieces. From ideation and writing to promotion and analytics, there are a series of complex steps to go through to create a successful campaign. So if you have the opportunity to streamline any of these tasks in your content marketing efforts, take it. The following apps do just that by […]
It’s no secret that content marketing can be labor intensive. Creating an engaging, well-researched, beautifully designed piece of content isn’t easy. It’s a creative process that requires time, energy, and money. So it makes a lot of sense to repurpose content to get the highest level of return possible. By repurposing content, you can increase your productivity, and […]
Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to your site. But once visitors arrive on your site, they won’t stay long or take the desired action if your on-site content isn’t designed with engagement in mind. If your content marketing goals include growing your audience, increasing […]
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