Have you ever read something and thought: And I just read this…why? YOU ARE NOT WORTHY! The element of newsworthiness isn’t just for newspapers (cue gasp). It also serves as a wonderful guide for content marketing that will engage your target audience. Now, if you’ve never taken journalism classes, you might not even be familiar […]
I totally get it — sometimes it can be…difficult…to reach your target customers. Hey! You can’t beat this deal. This product is amazing. Wait! Hello. Listen. PLZ. You might be really wanting to reach out to someone, but if you’re not talking about something that interests them in a way they like communicating, they’ll immediately […]
So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and then roll up your sleeves. Now the real work begins. As the adage goes, “the devil lies in the details,” and going from the initial concept to the final […]
Buckle up, ladies and gents. It’s time to perform some EXPERIMENTS! Well, not the beaker-and-test-tube type of experiments — marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to […]
When you work in digital marketing, it’s easy to stay behind a screen for most of your days. That’s why we love hosting networking events at the Fractl offices, and last night we had our second one ever: The Insider’s Guide to Getting Media Coverage. Our two speakers included Alex Furmansky, the founder and CEO of […]
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