In collaboration with Moz, Fractl analyzed the impact of major media press mentions, organic traffic, and backlinks for seven brands to answer a familiar question: Is any press good press?

Fractl recently outlined how an effective content marketing strategy – specifically one that combines an alignment of on- and off-site content – can help push your leads further down the sales funnel.

Partnering with Moz, we conducted a two-part study to highlight the effectiveness of inbound marketing in comparison to more traditional outbound efforts.

Fractl teamed up with Moz and analyzed more than 75,000 job listings to produce The Inbound Economy report, revealing on-the-rise marketing skills as well as the states that have the highest concentration of inbound positions.

Partnering with Moz, Fractl surveyed more than 700 individuals between 18 and 34 years old to reveal trends in what attracts Millennials and how they prefer to be marketed to in order to optimize your marketing efforts.