What’s the difference between a campaign that goes viral and one that doesn’t? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers. In this whitepaper, we share: The specific emotions found in highly viral images How positive and negative emotions work together in the most-shared content The challenges and tips for targeting different generations […]

Personality and other traits influence what we share online. Fractl surveyed more than 1,000 individuals to learn what types of content people are sharing based on key traits like gender, race, and relationship status.

Fractl and BuzzStream surveyed 500 top-tier publishers in an effort to uncover what editors are looking for and other pitching best practices.

Fractl and BuzzStream partnered up to survey 500 top-tier publishers on pitching best practices to determine what drives open rates and responses from key influencers.

BuzzStream and Fractl surveyed more than 500 reporters and editors to uncover pitching peeves in order to develop a digital PR best practice guide.