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How Content Marketing Works for Your Bottom Line

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By Kelsey Libert

Cofounder

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1 min read

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Updated Mar 21, 2024

How Content Marketing Works for Your Bottom Line

Fractl recently outlined how an effective content marketing strategy – specifically one that combines an alignment of on- and off-site content – can help push your leads further down the sales funnel.

Avatar of Kelsey Libert

Kelsey Libert

Cofounder

Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.