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Data storytelling illustration of a woman reading a newspaper beside rising bar charts, a magnifying glass, and an open book.

What Is Data Storytelling? How Brands Use Data To Earn Media in 2027

Data storytelling connects research with stories people care about. Learn how to find a credible angle, choose visuals, and earn…

By Kelsey Libert|October 22, 2026

Latest articles

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What Is Reactive PR? When To Use It and Why It Works Best for Brands With Data

October 22, 2026

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Protected: Is AI Search More Diverse Than Google’s Top 10?

October 19, 2026

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Protected: AI Media Partnerships in 2026: Lawsuits, Marketplaces & the New Citation Map

October 15, 2026

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Protected: Content Refresh Study: What It Does for Google and AI Search

October 13, 2026

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Protected: The CAC Trap

October 13, 2026

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Commodity Content vs. Non-Commodity Content: Why AI Search Is Killing Generic SEO

September 28, 2026

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How To Audit Your Topical Authority: A 30-Point Framework for Building Category Ownership

September 28, 2026

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AI Citation Tracking: Tools, Methods, and What To Do With the Data in 2026

September 28, 2026

How to Use Guest Posts to Drive Thought Leadership

September 24, 2026

AI Brand Monitoring: How To Track Your Brand Mentions Across ChatGPT, Gemini, and Perplexity

September 22, 2026

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How To Get Your Brand Cited by ChatGPT (and Why It Matters in 2026)

September 22, 2026

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AI Platform Citation Patterns: What 10,000 AI Answers Actually Cite

September 22, 2026

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The 10 Best Link Building Agencies for High-Authority Backlinks in 2026

September 22, 2026

The 7 Best Earned Media Agencies in 2026

September 22, 2026

The 8 Best Research-Backed Content Marketing Agencies in 2026

September 22, 2026

Data-Backed Headline Generator: Built on 2,245 Earned-Media Campaigns

September 15, 2026

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Embed Code Generator: Create Embeddable Visuals That Earn Backlinks

September 15, 2026

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Subject Line Tester: Scored Against 10,000+ Real Press Outreach Emails

September 15, 2026

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Survey Sample Size Calculator for Data Journalism and PR Campaigns

September 15, 2026

Media Coverage Value Calculator: Estimate the Worth of Your Earned Press Mentions

September 15, 2026

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Newsjacking Speed: What 111 Campaigns Reveal About Timing and Coverage

September 14, 2026

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When Does Content Peak and Die? Fractl’s Analysis of 719 Pieces Over 2 Years

September 14, 2026

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What Is Data-Driven PR? A 2026 Buyer’s Guide to Picking the Right Agency Approach

September 14, 2026

29 Free and Paid Content Marketing Tools

September 13, 2026

Moz Recommended Company

Clutch Top Content Marketing Agencies 2019

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