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AI Search Consumer Trust Study: Brand Visibility Strategies for 2026

Consumer trust in AI search dropped from 82% to 54% in a year. Fractl surveyed 1,008 consumers and 150 marketers…

Kelsey Libert|

Aditya Sachdeva

Latest articles

Protected: The AI Visibility Index: Which Major Brands Are Vanishing From ChatGPT, Gemini, and Claude

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Protected: Search Isn’t Dying, It’s Redistributing

Abstract illustration of AI search, SEO analytics, and digital marketing strategy featuring dashboards, charts, search interfaces, performance reports, data visualizations, and business intelligence tools used to measure online visibility and search performance.

Protected: Stop Pitching GEO: Here’s the Language Marketing Decision-Makers Use

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GEO Terms Explained: What SEO, GEO, AEO, and AISO Actually Mean

May 13, 2026

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Will Tools Like llms.txt Be Useful, or Should We Just Stick to robots.txt?

May 13, 2026

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Tips for Using Digital PR To Drive Thought Leadership During the Holidays

May 13, 2026

Content Decay and Revival: Identifying and Updating Underperforming Content

May 13, 2026

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How To Earn Links With Interactive Content: Quizzes, Calculators, and Tools

May 13, 2026

Two professionals stand in front of a large wall of charts and dashboards, reviewing data through a magnifying glass to represent analyzing research, refining strategy, and identifying thought leadership link-building opportunities.

15 Thought Leadership Link Building Strategies That Earn High-Quality Links

May 13, 2026

How To Use Ahrefs Backlink Checker To Earn Better Links and Improve Brand Authority

May 13, 2026

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5 Examples of Author Bios That Drive E-E-A-T: Expertise, Authority, and Trust

May 12, 2026

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What Is the AIDA Model? How To Drive SQLs With Content Marketing for Your Buyer’s Journey

May 6, 2026

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Content Marketing Examples That Drove Thought Leadership and Earned Brand Visibility

May 5, 2026

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How To Design Content Marketing Surveys That Drive Journalist Trust and Earned Media

April 30, 2026

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Protected: The Hidden PR Goldmine: Media Sites That Punch Above Their Weight

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Organic Search vs. Paid Search: What Delivers The Best ROI?

April 30, 2026

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The 15 Best SEO Agencies Driving Organic Growth in 2026

February 25, 2026

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9 Best Digital PR Agencies for Earned Media and Link Building (2026)

April 1, 2026

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GEO vs. SEO: How AI Is Redefining Search Optimization Strategies

April 1, 2026

What Are Fraggles? Structuring Content for GenAI Brand Visibility

April 1, 2026

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SEO Pricing: How Much Does Content Marketing and Digital PR Cost in 2026?

April 1, 2026

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How To Choose a Content Marketing Agency: KPIs, Questions, and Scorecards

April 1, 2026

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Credibility in Flux: How Consistent Are the Voices Defining the Future of Search?

The New Vocabulary of AI Search

The New Vocabulary of AI Search

November 12, 2025

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