Table of Contents
- 10 Pitch Examples, Annotated
- What These 10 Pitches Have in Common
- How a Media Pitch Differs From an Elevator Pitch, Sales Pitch, and Pitch Deck
- Let Fractl Create and Pitch Your Next Big Story
- Frequently Asked Questions
Key Takeaways
- None of the subject lines name the brand. Each one leads with the finding, the expert’s credential, or the location the story is about.
- Lead with a reason to run it now. Nine of the 10 pitches cite a search spike, a holiday, a policy fight, or rising prices before they get to the findings.
- Length ranges from 76 to 319 words. The longest pitches carry full expert quotes or a list of findings, which is what the writers used.
- One question closes almost every pitch. Nine of the 10 end on a single yes-or-no ask, usually some version of “Any interest in covering?”
- A single dataset can be pitched more than once. The Great Pet Divide went out as a Pennsylvania story and as a national one, and the campaign logged 410 links.
Each pitch below went to a journalist, and the campaigns behind them ran in the New York Post, Newsweek, USA Today, Fox News, Fast Company, Vice, and more than a dozen regional news sites.
I sent them for Fractl clients between January 2025 and August 2026, and they range from expert commentary on a viral trend to a survey offered as an exclusive and a national dataset cut down to one state. Side by side, they show what gets a journalist to say yes to your story.
| Pitch | Hook | Where it ran |
|---|---|---|
| Dietitian on a TikTok trend | Expert commentary on a viral health hack | New York Post |
| Money stress and sleep | Survey offered as an exclusive | Forbes |
| At-home Valentine’s date | Product idea for a gift and date roundup | The Manual |
| What Mother’s Day costs | Seasonal price index | Scripps News |
| Pennsylvania is a cat state | State-level cut of national data | PennLive and nine regional news sites |
| Dog-loving and cat-loving states | National map timed to National Dog Day | Newsweek |
| What Americans want a partner to earn | Dating survey pitched to one reporter | USA Today |
| Students and mandatory DEI courses | Survey tied to a policy debate | Fox News |
| Easter hazards for pets | Two veterinarians on a seasonal risk | PetHelpful |
| What singles save on Valentine’s Day | Holiday spending survey | Fast Company |
10 Pitch Examples, Annotated
Each entry names the brand type and what we pitched, then shows the subject line and full email as it went out, where the story ran, and my notes on what made it work, including where I’d change the wording now. Where a client can’t be named, the brand appears in brackets.
1. Expert Commentary on a Viral TikTok Trend
For Levity, we pitched a registered dietitian’s warnings about buttered prune juice, a homemade laxative spreading on TikTok, while searches for it were climbing.
Subject: I’m a Registered Dietitian — 3 Reasons I’d Never Try TikTok’s Buttered Prune Juice Hack, Including the Risk It Poses to Gut Health |
I recently caught your coverage and wanted to provide exclusive insight into why the latest DIY laxative craze, buttered prune juice, may be more dangerous than users realize, considering how Google searches for “prune juice and butter” are up 2300% worldwide this quarter! While the trend claims to offer “instant relief,” Registered Dietitian, Nutritionist, and Levity Consultant Mei Wan, BSc (Hons), warns that this concoction could be exacerbating digestive issues, promoting disordered eating habits, and masking serious health concerns. According to Mei, “The idea that warm prune juice and butter can work as a powerful laxative comes from personal experiences, but there’s no strong evidence that combining them makes them more effective, and it’s certainly not a guaranteed solution for constipation.” More concerning, “The trend perpetuates the use of home remedies to manage chronic constipation instead of resolving underlying problems in fiber intake, hydration, or gut motility disorders,” Mei explains. She adds that repeated use of the mixture may lead to “diarrhea, gas, or even exacerbate gut imbalances in the long term.” Even more alarming: “Some individuals are now using it as an easy fix to shed pounds, confusing water loss for fat loss,” she says. “The trend invites the risk of disordered eating behavior, particularly among teenagers and young adults who are more susceptible to viral health misinformation. “Given the explosive rise of health misinformation on TikTok and the serious risks involved with this so-called “cleanse,” your readers might be interested in a science-backed breakdown of what this trend is really doing to our bodies. Would you be interested in speaking further with Mei for expert commentary or a deeper dive? I can provide you with her LinkedIn profile and headshot for your use if you’re interested! If you use commentary, please credit Levity by linking back to their site and identifying her as a consultant. Cheers, Nicole |
The New York Post covered the trend in April 2025, quoted Mei Wan by name as a Levity consultant, and repeated the 2,300% search increase from the pitch.
What Made It Work
- The search spike is the news peg. A 2,300% jump in one quarter told the writer the trend was happening now, and timeliness is the first of the traits that make content newsworthy.
- The quotes arrive ready to use. Mei’s four quotes each make a separate point, and the Post ran two of them close to word for word.
- The ask makes saying yes easy. It offers an interview, a headshot, and her LinkedIn profile, and it states the credit line the client wanted.
The subject line is the longest of the 10, at 130 characters. The credential and the “3 Reasons” promise are the parts doing the work, so today I’d cut everything after “Hack.”
2. A Survey Offered to One Outlet as an Exclusive
For a mattress brand, we surveyed more than 1,000 Americans about money, job worries, and sleep while layoffs were in the headlines, then offered the results to Forbes first.
Subject: [Forbes Exclusive] 37% of Americans say their job security keeps them up at night, study finds |
As layoffs continue among several companies and with layoff anxiety skyrocketing among American workers, a new report reveals Americans are now losing sleep over the fear of not having a job. [The brand] surveyed over 1,000 Americans about how money and job stress are affecting their rest, and it turns out a lot of us are losing sleep over it. We found: • 37% of Americans say job security keeps them up at night. • 64% of Americans lie awake thinking about money every week in 2025. • 56% of Americans have lost sleep over fears they won’t be able to pay their bills. • 1 in 10 Americans are dealing with financial insomnia by doomscrolling financial news. From younger adults worried about rent to others lying awake thinking about job security, your readers might be interested in reading about how financial anxiety is showing up in our sleeping habits. I’d be happy to reach out to my team at [the brand] to provide you with additional information. Any interest in covering? Best, Nicole |
Forbes ran it in August 2025.
What Made It Work
The bracketed tag tells the writer, before the email is even open, that the data is theirs first. The tag itself doesn’t raise opens much: across our pitches, subject lines tagged [Exclusive] opened at about the same rate as the average. It sets the terms once the writer is reading.
Sleep ties the brand to a money story, since the survey asked what keeps people up at night. A sample of 1,000 keeps the margin of error near three percentage points, and the four findings each give the writer a different sentence to quote.
The opening sentence is the weak spot. It has two clauses about layoffs before it reaches the finding, and I’d lead with the 37% instead.
3. A Product Pitch for a Valentine’s Day Roundup
For a custom paint-by-number brand, we sent a single idea to a writer putting together Valentine’s Day date suggestions. No subject line was recorded for this one.
One great Valentine’s Day at-home date could be to do a paint-and-sip moment with a custom paint-by-numbers kit! Imagine being able to paint your favorite memory at home with a movie playing in the background and some quick takeout with your Valentine. Here’s the site where you could explore it more: [brand website]. Please let me know if you are interested in more info, and I’d be happy to put forth the founder, [the founder’s name]! |
The Manual included the brand by name in its Valentine’s Day date ideas in January 2026.
What Made It Work
At 76 words, it’s the shortest pitch here, and that’s the right length for a roundup. A list writer needs one idea that fits one slot and a line they can adapt, and “paint your favorite memory at home with a movie playing in the background” is that line. Everything a writer would ask next, like where to see the product or who to quote, is covered in the last sentence.
Roundups like this are why seasonal pitches go out weeks ahead of the date, while writers are still filling their lists.
4. A Seasonal Price Index Built on Government Data
For a coupon and deals site, we priced a standard Mother’s Day gift package using Bureau of Labor Statistics (BLS) inflation data and live retail prices, then pitched the year-over-year increase.
Subject: [Report] Inflation Increased the Average Cost of Mother’s Day Gifts by 5.7% Since 2025 |
The total cost of a standard Mother’s Day gift package has risen to $543 in 2026 — up 5.7% from $513.89 in 2025. [The brand] analyzed year-over-year price changes across six popular Mother’s Day gift categories using U.S. Bureau of Labor Statistics Consumer Price Index data and live retail pricing from major retailers including 1-800-Flowers, Pandora, Godiva, and Sephora. Here’s what American shoppers are facing heading into Mother’s Day 2026: • Flowers, jewelry, and chocolates saw the steepest increases, each climbing more than 7% year over year (flowers +7.3%, jewelry +7.3%, chocolates +7.2%). • Jewelry (229.34) and spa services (139.95) now account for nearly 68% of total Mother’s Day spend on their own. • Perfume and greeting cards were the most inflation-resistant categories, rising just 1.1%, making them the best-value gifts for budget-conscious shoppers. • Last-minute shoppers pay $5 to $20 more per gift in rush shipping fees, from $5 for same-day flowers to $20 for overnight chocolates.• Procrastinating on all four shippable gifts could add up to $45 in extra shipping alone. View the full report here. Considering all six Mother’s Day gift categories rose in price and chocolates alone carry a 167% rush shipping markup, inflation is hitting families hardest in the moments they can least afford to cut back. Would you be interested in sharing what it actually costs to celebrate Mom in 2026? Best, Nicole |
The brand earned coverage on Scripps News.
What Made It Work
- Federal price data gives a coupon brand’s total the backing of a government source.
- The findings go past the total to the decisions a reader is making, such as which gifts held their price and what waiting costs in rush shipping.
- The ask names the story the way a shopper would put it: what it costs to celebrate Mom this year.
Two of the six bullets make one point, since “Making them the best-value gifts” finishes the sentence before it. Merging them would leave five findings and a cleaner list.
5. National Data Cut Down to One State
For MetLife Pet Insurance, we analyzed a year of Google search activity across all 50 states and 55 major metros to see which places lean toward dogs and which toward cats. This version of the pitch went to PennLive with the Pennsylvania result up front. A 50-state dataset gives our digital PR team a local story for every state.
Subject: [Exclusive] Pennsylvania Is Officially a Team Cat State, New Data Show |
As a proud dog mom to my adorable pitty Hershey, I might be biased, though I’ll admit cats are SO CUTE too (happy to include a photo upon request; I have thousands). When it comes to pet pride, we’ll all stand up for our team, dog or cat. In a recent study conducted by my team at Fractl on behalf of MetLife Pet Insurance, we analyzed a year of Google search activity across all 50 states and 55 major metros to see which way each place leans, and Pennsylvania comes out as a cat state, with Philadelphia landing as the single most cat-obsessed metro in the entire country. Here’s whether each state leans Team Dog or Team Cat: • Pennsylvania – Cat • New York – Cat • Texas – Dog • Maine – Cat • Michigan – Cat • Louisiana – Dog • Idaho – Cat • Vermont – Cat • Hawaii – Cat • Tennessee – Dog • California – Cat • Florida – Dog Zooming into the cities, Philadelphia ranks #1 nationally among the most cat-obsessed metros, leaning even harder toward cats than any cat-leaning state in the country. View the full list here: The Great Pet Divide Your readers might be interested in knowing whether their state is Team Dog or Team Cat, and how it stacks up nationally. Any interest in sharing with your readers at PennLive? All the best, Nicole |
PennLive ran the story in August 2026, and the same article appeared on NJ.com, MLive, Cleveland.com, OregonLive, AL.com, MassLive, Syracuse.com, SILive, and LehighValleyLive. Ten versions of one story, each naming MetLife Pet Insurance, is the kind of repeated brand mention that builds entity authority in search and AI answers.
What Made It Work
- The subject line gives a Pennsylvania editor a local headline, and the Philadelphia ranking gives them a second one.
- The opener about Hershey makes the email sound like it came from a person.
- A 12-state sample invites the writer to publish the full list, which is what happened.
- The ask names the outlet, so it’s clear the pitch was written for PennLive.
6. The Same Campaign Pitched Nationally on National Dog Day
The national version dropped the Pennsylvania angle for two top-10 lists and went out on National Dog Day to a writer who’d already published a map about pet parents.
Subject: [Exclusive] Mapped: The Most Dog-Loving & Cat-Loving States in America |
Happy National Dog Day! As a proud dog mom to my adorable pitty Hershey, I might be biased, though of course, we’re Florida natives and Team Dog through and through (happy to include a photo upon request; I have thousands). I saw your map on the most stressful states for pet parents on Thanksgiving and thought this might be right up your alley. In a recent study conducted by my team at Fractl on behalf of MetLife Pet Insurance, we analyzed a year of Google search activity across all 50 states and 55 major metros to map out which places lean Team Dog and which lean Team Cat. The 10 most dog-loving states: • Mississippi • Wyoming • South Carolina • Louisiana • Alabama • Arizona • Texas • Montana • Colorado • Tennessee The 10 most cat-loving states and jurisdictions: • Washington • Rhode Island • Washington, D.C. • Massachusetts • Maine • Pennsylvania • Oregon • New York • West Virginia • Ohio View the full map and methodology here: The Great Pet Divide Any interest in sharing with your readers where their states and metros lie? All the best, Nicole |
Newsweek ran the map in September 2026 with the same rankings the pitch listed, from Mississippi, Wyoming, and South Carolina on the dog side to Washington, Rhode Island, and Washington, D.C., on the cat side. Nationally, the campaign also ran in Vice. We also ended up getting the publication a quote from our client to run in the story.
What Made It Work
The holiday gave the pitch a date to hang on, and the first line of the second paragraph shows I’d read the writer’s earlier map. Two ranked lists of 10 are close to publishable as they stand, and Newsweek kept their order. Pitching one campaign two ways, once for a state desk and once for national readers, is how a single analysis reached outlets as different as PennLive and Newsweek.
7. A Dating Survey Pitched to One Reporter by Name
For Tawkify, a matchmaking service, we surveyed 1,000 Americans about how money is changing who they’ll date, framed around the question “Would you rather date someone rich and boring, or broke and magical?”
Subject: [Report for Rachel] Amid Rising Cost of Living, 1 in 4 Americans Say Partner Needs to Earn Over $150K |
I hope everything has been going well! I recently had a new report land on my desk that might be a perfect fit for your readership! Let me know your thoughts on covering it! Considering most Americans are feeling the struggle of increasing costs, a new report, in which Tawkify surveyed 1k Americans, reveals how recent financial stresses influence romantic choices and how job status, salary expectations, and shared expenses now weigh more than emotional connection in today’s dating culture. Key Data Points: • 69% have stayed in a relationship longer than they wanted to because of shared finances. • Nearly 1 in 3 would consider getting back with an ex if that person became wealthy. • 46% would choose long-term financial stability over romantic love if forced to decide. • 48% say they would not date someone with no job, even if they were attracted to them. • 1 in 4 Americans say their ideal partner should earn over $150K, with 1 in 10 holding out for $250K and 1 in 20 expecting $500K or more. • American Women expect their ideal partner to earn $110,000, while men expect at least $90,000. Considering the average American says their ideal partner needs to earn $100,000, would your readers be interested in how economic pressure is reshaping romantic standards in 2025? Best, Nicole |
USA Today cited the Tawkify survey in September 2025, including the 46% who’d choose money over love and the nearly one in three who’d go back to an ex who got rich, and built the rest of the story around its own readers’ answers.
What Made It Work
- The subject line is addressed to one person. “[Report for Rachel]” makes it obvious the email wasn’t blasted to a list.
- The story crosses two beats. Money and dating gave a personal finance desk a reason to cover a relationships survey, and USA Today ran it in its Money section.
- The topic opens well. Dating and relationship pitches opened 82.2% of the time in our subject line data, tied for the highest of any topic.
8. A Student Survey Tied to a Policy Debate
For a college resource site, we surveyed students about mandatory diversity, equity, and inclusion (DEI) courses as Texas and Florida moved to restrict them.
Subject: [Excl.] 45% of Students Oppose Mandatory DEI Courses, Amid $1 Billion Federal DEI Funding |
Diversity, Equity, and Inclusion (DEI) programs are at the center of a heated national debate, with the Biden Education Department reportedly spending over $1 billion on DEI-related grants since 2021. As states like Texas and Florida move to restrict or defund these initiatives, a new survey from [the brand] found how these policies are shaping students’ views: • 45% of students oppose making DEI courses mandatory on college campuses. • 30% say DEI initiatives have influenced their political views, with 31% of Republican students rethinking key issues compared to 17% of Democrats. • 55% of Republicans remain skeptical of DEI’s effectiveness, while 79% of Democrats support these initiatives. • 1 in 10 students became more uncomfortable discussing diversity-related topics after participating in a DEI program, citing fear of judgment or lack of open dialogue. • 29% of students report turning to public figures like Elon Musk, Barack Obama, Joe Rogan, Trevor Noah, and Ben Shapiro for alternative perspectives on DEI, with 20% saying these figures have made them more critical of such programs. View the full report here. In light of recent legislative actions in states like Texas and Florida, ongoing scrutiny of federal spending on DEI, and shifting perspectives among college students, would you be interested in sharing these exclusive findings with your readers? Best, Nicole |
Fox News Digital covered the survey in January 2025, led with the 45% figure from the subject line, and interviewed the site’s founder.
What Made It Work
The pitch hands the writer the news peg in its first sentence: federal spending and state laws were already in the headlines. The findings split by party, so a writer can report the debate from either side without the data taking one.
9. Two Veterinarians on an Overlooked Holiday Risk
For two veterinary specialty hospitals, we pitched what sends pets to the emergency room at Easter, days before the holiday.
Subject: “It’s Not Just Chocolate” Vets Warn This Overlooked Easter Hazard |
With Sunday just around the corner, I wanted to share timely insight into a lesser-known Easter risk: how common holiday items are sending pets to the emergency room each year. While chocolate is widely recognized as dangerous, veterinarians say it’s far from the only concern. Many of the biggest risks come from items pet owners don’t even think twice about. As [an emergency veterinarian at a California specialty hospital] explains, Easter brings a surge in urgent cases, many tied to overlooked hazards like decorations and sugar-free treats: “Every Easter, we see a predictable spike in emergency visits, and it’s not just from chocolate. We frequently treat pets that have ingested plastic grass, foil wrappers, and other decorations that can cause dangerous intestinal blockages requiring surgery. Another hidden risk is sugar-free candy, which often contains xylitol. Xylitol was recently ‘rebranded’ as birch sugar or sap, and can be life-threatening even in small amounts. “These cases often escalate beyond initial symptoms and require intervention to resolve. [A veterinary surgeon and medical director at a New York specialty hospital] explains: “From a surgical standpoint, Easter tends to bring in a very specific kind of case. It’s many pets who have swallowed things that were never meant to be eaten. We often find decorative materials like synthetic basket filler, candy wrappers, and even small Easter toys lodged in the gastrointestinal tract, where they can cause a complete blockage. These cases don’t resolve on their own and frequently require surgery to remove the obstruction. “With Easter celebrations putting these hazards within easy reach, vets stress that many of these emergencies are entirely preventable with simple precautions. Given the seasonal spike in these cases, I thought your readers might be interested in Easter hazards vets consistently see year over year and how to avoid them! Any interest in sharing with your readers ahead of the holiday? |
PetHelpful ran the story and quoted both veterinarians.
What Made It Work
- The subject line promises a hazard beyond chocolate, which gives the writer a headline.
- Two experts cover two stages of the same emergency: the ER visit and the surgery that can follow.
- The details are ones a writer can’t get from a generic safety list, like xylitol appearing on labels as birch sugar.
At 319 words, it’s the longest pitch here. The two quotes take up nearly half of it, and they’re what PetHelpful printed, so this is a case where the length is the expert commentary itself.
10. A Holiday Spending Survey With a Contrarian Hook
For a coupon and deals site, we surveyed people about Valentine’s Day spending and pitched the finding that single people come out ahead.
Subject: [Exclusive] It Pays to Be Single: Singles Save $110 on Valentine’s Day—40% Invest, 22% Pay Debt |
I thought of you first for an exclusive report that landed on my desk! Let me know your thoughts on covering it! With Valentine’s Day around the corner, inflation has couples strapped for cash—but it’s not expensive gifts that matter most. Despite financial pressures, the top gift women actually want isn’t costly, but sentimental. A new study from [the brand] reveals that no gift at all is just as bad as a regifted one, and financial missteps can make or break relationships in 2025: • People in relationships plan to spend an average of $155 on Valentine’s gifts, with Gen Z leading at $235 — with 1 in 10 admitting to overspending. • 28% of couples feel financial pressure around Valentine’s Day; men are twice as likely as women, yet the top gift women actually want isn’t expensive—it’s sentimental. • 30% say the worst Valentine’s Day gift is no gift at all. • 25% would break up with their partner over a regifted Valentine’s gift or getting no gift at all. • 1 in 25 people have actually been broken up with on Valentine’s Day. • Although singles save an average of $110 by skipping Valentine’s Day — 40% put it into savings or investments, while 22% use it to pay off debt. View the full report here. With 28% of couples feeling financial pressure this Valentine’s Day, what are the real relationship dealbreakers? It’s not about how much you spend—but the mistakes you make. Would you be interested in sharing why thoughtless gifting matters more than the price tag? Best, Nicole |
Fast Company ran it, and led with Gen Z’s $235 Valentine’s Day budget instead of the singles angle in the subject line.
What Made It Work
The subject line got the pitch opened, and a different bullet became the story. Put several findings in a pitch that could each be a headline, and let the writer pick the one that fits their readers. Fast Company’s readers care about how generations spend.
What These 10 Pitches Have in Common
I counted how often each of these habits appears across the 10 pitches:
| Pattern | Frequency | Example |
|---|---|---|
| Subject line leads with the finding, a credential, or a place, never the brand | 9 of 9 with a recorded subject line | “37% of Americans say their job security keeps them up at night” |
| Gives a reason to run it now before the data | 9 of 10 | “With Sunday just around the corner” |
| Lists the findings as bullets | 7 of 10 | The six data points in the Tawkify pitch |
| Speaks to the writer or outlet directly | 5 of 10 | “I saw your map on the most stressful states for pet parents” |
| Ends on one yes-or-no question | 9 of 10 | “Any interest in covering?” |
| Runs past 200 words | 7 of 10 | The Easter pitch, at 319 words |
None of the nine subject lines is 60 characters or shorter, and seven open with a bracketed tag such as [Exclusive] or [Report]. Across 108,429 Fractl pitches sent from January to July 2026, subject lines of 60 characters or fewer opened 74.9% of the time against a 71% average, questions opened 82.5% of the time, and bracketed tags made almost no difference. These pitches still earned coverage, likely because the story held up once the email was open, but I’d still run each line through our subject line tester before sending a new one.
Most of them also run longer than the 100 to 200 words we aim for when we write a media pitch. The longer ones carry full expert quotes or a bulleted dataset, which is the material the writers ended up using.
How a Media Pitch Differs From an Elevator Pitch, Sales Pitch, and Pitch Deck
All four kinds of pitch have to tell a story quickly, but each one has a different target audience and asks for something different:
| Pitch type | Who hears it | What it includes | What it asks for |
|---|---|---|---|
 Media pitch | A journalist or editor | A short email with the story, the data or expert, and a media kit or headshot on request | Coverage: a story, a quote, or a brand mention |
 Elevator pitch | Someone you meet at networking events or in an interview | A spoken introduction: your name, your work, and why it matters to the listener | A follow-up conversation or a c ontact |
 Sales pitch | A prospect’s buying team | A product pitch in sales presentations, often with a sales pitch deck, a value proposition, and a case study | A purchase or the next meeting |
 Investor pitch deck | Investors, from pre-seed through Series A, Series B, and Series C rounds | A slide deck covering the problem, product, market, traction, and go-to-market strategy | Fundraising: an investment or a second meeting |
Every type ends on a call to action (CTA). The media pitch is the only one where the person you’re asking has no stake in your business, so its CTA has to be about their readers.
Let Fractl Create and Pitch Your Next Big Story
Start with the example closest to your story: an expert take on a trend, a survey, a local cut of national data, or a product for a seasonal list. Put the finding in the subject line and the reason it matters this week in the first sentence, then give the evidence in a short list and close with one question.
At Fractl, we build the research, the expert commentary, and the pitches, and earn coverage that appears in search results, social feeds, and AI answers. If you want your next campaign pitched this way, reach out to our team.
Frequently Asked Questions
What is a good example of a pitch?
The dietitian pitch in example 1 is a good model: it pairs a timely search spike with quotes a writer can use as written, and it ends on one clear ask. The New York Post ran it with the quotes.
What’s the best opening line for a pitch?
Open with the reason the story matters now, such as a search spike, a holiday, or a new law, and follow it with the finding. “With Sunday just around the corner” gave the writer of the Easter story a reason it couldn’t wait.
How long should a media pitch be?
A media pitch should run as long as the story needs. These 10 ran from 76 to 319 words, and the longer ones earned their length with quotes or data the writer used.
How do I start off a pitch presentation?
Start with the problem your listener already has, then show how you solve it, the same order a media pitch uses when it leads with the reason a story matters. Save the details about your company for after they’re interested.
Should a pitch include the full data or just the highlights?
Send the four to six findings most likely to become headlines and link to the full report. Several writers here led with a different finding than the subject line did.
