13 Free and Paid Content Creation Tools Worth Checking Out


If you sit down and write up a simple blog post, hoping that’s all you need to promote yourself — that’s not enough. You should certainly write what you’re passionate and knowledgeable about, but there’s so much content online that it’s difficult to stand out. Creating content that’s worth seeing and capable of being seen […]

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The Value of All Link Types in Successful Content Marketing Campaigns


Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

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How to Use SEO to Increase Organic Search Rankings and Website Traffic


By now, we’ve all heard “content is king” ad nauseum. It’s a cliche because it’s rooted in truth — content plays a crucial role in any digital marketing strategy. If you’re developing relevant, actionable content that benefits your target audience, you’re undoubtedly creating pieces that your readers will find valuable. But if you leave search […]

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A Guide to Mastering Viral Marketing and Applying it to Your Business Plan


From the Fearless Girl campaign to HBO’s immersive websites for Westworld, we’re constantly surrounded by content that connects with audiences and spreads like wildfire. These campaigns increase brand awareness, start conversations, and create mass coverage for major and small-scale brands. This taps into a style of content marketing called “viral marketing.” Oftentimes when we realize […]

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