3 Common Threads That Help Define High-Quality Content


There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass appeal, etc.), but what about the specific characteristics of high-quality content? We pored over our most powerful campaigns, case studies, and industry research to determine common threads that can guide your content marketing strategies and ideas for […]

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Incorporating a Viral Video Marketing Strategy to Your Business Plan


We’re in a golden age of video content. And it looks like it’s only getting better. Why? Well for one, it has never been easier to access an absolutely endless supply of high-quality video entertainment in a world that responds to viral video marketing. There’s something for everyone; vlogs, music videos, explainer videos, instructional how-to […]

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Knowing the Difference Between Content Strategy and Content Marketing


Content surrounds us. Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. The trouble is that, without clear definitions and strategies, content can become a meaningless concept. Sometimes, defining content can seem like an easy task. We see blog posts or resource guides and think content. […]

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From Interest to Leads: How to Reach Your Target Audience


Targeting isn’t just an important part of marketing, it is marketing. Without targeting, selling products and advertisements would be quite challenging. Marketers wouldn’t be able to develop product features or marketing copy that appeals to specific groups of people, and everything would be mass-marketed and boring. By using audience targeting, marketers are able to craft […]

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Why Good Content Marketing is the Foundation of SEO


On first glance, content marketing and search engine optimization might seem like opposing forces. Different tactics, competing channels, each jockeying for position and attempting to be the main focus of your budget and strategy. However, the reality is that SEO and content marketing go together like aioli and sriracha. They aren’t warring forces or two […]

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