Successfully Selling Content Ideas In Large Organizations


Matthew Howells-Barby - Cashing In On Content Marketing

We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important. via GIPHY Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase […]

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How to Track Tough-To-Measure Marketing Tactics


Gaetano DiNardi - Cashing In On Content Marketing

Some of the most effective marketing strategies are sometimes the hardest to get buy-in for. Why? Because they aren’t always intuitively tied to money, which is often (and understandably) leadership’s priority. via GIPHY Gaetano DiNardi, former VP of Marketing at Sales Hacker and current head of demand generation at cloud communications company Nextiva, talks about how he […]

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