An analysis of what makes something “viral” and the elements that should be included to earn high shares. […]
The Science Behind Viral Content: Reaching the Empowered Consumer
Harvard Business Review
Follow Kelsey as she discusses Fractl’s latest research on industry trends via Harvard Business Review. […]
11 Creative Ways to Show Employee Appreciation
Employee recognition can go a long way, so what are some unique ways you can show employees that they’re valuable to your company? Kelsey Libert, VP of Marketing, shares her advice. […]
How Our Brains Decide What We Share Online
Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl’s research is used to emphasize the importance of understanding the science of emotion in marketing. […]
Yes, You Can Create Viral Content. Here’s How
Kelsey Libert, VP of Marketing, explains the importance of emotions in viral content and provides key tips to follow when outlining your next content marketing strategy. […]
