Explore our blog for data-driven SEO insights and dominate your competition with an authoritative online presence

Discover the Emotions That Ignite Content


What’s the difference between a campaign that goes viral and one that doesn’t? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers. In this whitepaper, we share: The specific emotions found in highly viral images How positive and negative emotions work together in the most-shared content The challenges and tips for targeting different generations […]

Identity and Content Sharing


Personality and other traits influence what we share online. Fractl surveyed more than 1,000 individuals to learn what types of content people are sharing based on key traits like gender, race, and relationship status.