Many agencies are seeing results by publishing their own branded content: content that blurs the lines between traditional advertising and content marketing.
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How Content Marketing Works for Your Bottom Line
Fractl recently outlined how an effective content marketing strategy – specifically one that combines an alignment of on- and off-site content – can help push your leads further down the sales funnel.
The Efficacy of Inbound vs. Outbound
Partnering with Moz, we conducted a two-part study to highlight the effectiveness of inbound marketing in comparison to more traditional outbound efforts.
The Inbound Marketing Economy
Fractl teamed up with Moz and analyzed more than 75,000 job listings to produce The Inbound Economy report, revealing on-the-rise marketing skills as well as the states that have the highest concentration of inbound positions.
Marketing to Millennials
Partnering with Moz, Fractl surveyed more than 700 individuals between 18 and 34 years old to reveal trends in what attracts Millennials and how they prefer to be marketed to in order to optimize your marketing efforts.