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Although online and offline marketing efforts are typically siloed, online content isn’t restricted to the digital world. A content marketing campaign that performs well online can also lead to offline results. When done right, content marketing can secure traditional media coverage such as TV, radio, and print. To see how a content campaign can attract traditional […]
Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to your site. But once visitors arrive on your site, they won’t stay long or take the desired action if your on-site content isn’t designed with engagement in mind. If your content marketing goals include growing your audience, increasing […]
Fractl’s SVP of Creative Kristin Tynski highlights what marketers should know about viral videos and social media in order to optimize their results.
Working with Moz, Fractl explored the idea of “majority illusion” and analyzed the traits key influencers posses in order to understand why it only takes a handful of the right influencers to make something go viral.
In collaboration with Moz, Fractl analyzed the impact of major media press mentions, organic traffic, and backlinks for seven brands to answer a familiar question: Is any press good press?
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