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Link building is often touted as one of the biggest content marketing benefits. It’s true that great content marketing can result in high-quality backlinks, but this is a welcomed side effect – it shouldn’t be a primary goal. There is an abundance of other content marketing benefits that provide just as many, and in many cases […]
We looked at some of BuzzFeed’s most popular content to find out if there’s a sweet spot of text-to-images.
This analysis of 300+ Fractl content marketing campaigns uncovered which factors had the biggest impact on link earning potential.
Are Facebook Reactions making news feeds more meaningful? We examined how news publishers’ audiences are using this new feature…
It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]
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