Neil Patel pulls from Fractl’s research on viral emotions to outline key techniques that will boost the reach of your next content marketing strategy. […]
How Data-Driven Marketers Are Saving the Day
Co-founder of Blank Label Danny Wong discusses the value of a data-driven approach to content marketing with Fractl’s Senior VP of Creative Kristin Tynski. […]
How Agencies Can Use Branded Content Marketing to Stand Out from the Crowd
Many agencies are seeing results by publishing their own branded content: content that blurs the lines between traditional advertising and content marketing. […]
How Content Marketing Works for Your Bottom Line
Fractl recently outlined how an effective content marketing strategy – specifically one that combines an alignment of on- and off-site content – can help push your leads further down the sales funnel. […]
The Efficacy of Inbound vs. Outbound
Partnering with Moz, we conducted a two-part study to highlight the effectiveness of inbound marketing in comparison to more traditional outbound efforts. […]