Fractl’s SVP of Creative Kristin Tynski highlights what marketers should know about viral videos and social media in order to optimize their results.
Facebook vs. YouTube: Which is the Best Viral Platform for Super Bowl Ads?
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Building Relationships with Effective Influencers
Working with Moz, Fractl explored the idea of “majority illusion” and analyzed the traits key influencers posses in order to understand why it only takes a handful of the right influencers to make something go viral.
Measuring the Impact of PR Wins and Fails
In collaboration with Moz, Fractl analyzed the impact of major media press mentions, organic traffic, and backlinks for seven brands to answer a familiar question: Is any press good press?
50 Awesome Women in Marketing to Follow
Kelsey Libert, Fractl’s VP of Marketing, earned a spot on SEJ’s list of the top females around the world to follow who are making things happen in the marketing industry.
One Woman’s Cancer Diagnosis Spotlights an Escalating Treatment Problem
Fractl’s SVP of Creative Kristin Tynski discusses what helped #Match4Lara go truly viral and raise awareness for a growing global concern.
