Episode 3 features our very first guest: Gayane Margaryan, the digital marketing manager at the African Wildlife Foundation, who discusses the impact of emotional marketing strategies. In honor of her organization, here is a gif of my favorite animal being the cutest ever. In this episode, Gayane and I discuss the concept of marketing a […]
We’re already at Episode 2! Let’s assume that means double the value! In this episode, I discuss how to do content marketing when it’s not your top priority right now. Even if you can’t dedicate all of the time and budget you’d like at this time, there are ways to get a head start for when […]
Coming up with content ideas isn’t the easiest process, especially when you need to do it at scale. At Fractl, our creative team performs two content ideation sessions per day, five days a week. We normally generate 30 to 50 raw ideas per session. It’s not easy, and we rely on a variety of websites, […]
I think only a gif can communicate my excitement for this. Welcome to the first episode of my new content marketing podcast, Ask Amanda About Marketing. This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here. I’ll be publishing weekly, so subscribe to stay up-to-date, […]
Measuring content marketing results can be tricky. Every client and business is different, and their goals are wide-ranging (from increasing brand awareness to converting traffic). Fractl Creative Strategist Tom Dehnel sat down with SVP Dan Tynski to chat about how we gauge content marketing results. Keep reading for our insider’s perspective of how a content marketing agency […]
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