As a lifelong marketer and SEO consultant, I typically begin working with new clients by talking about targeting. Targeting isn’t just an important part of marketing, it is marketing. Without targeting, selling products and advertisements would be quite challenging. Marketers wouldn’t be able to develop product features or marketing copy that appeals to specific groups […]

On first glance, content marketing and search engine optimization might seem like opposing forces. Different tactics, competing channels, each jockeying for position and attempting to be the main focus of your budget and strategy. However, the reality is that SEO and content marketing go together like peanut butter and jelly. They aren’t warring forces or […]

If you sit down and write up a simple blog post, hoping that’s all you need to promote yourself — that’s not enough. You should certainly write what you’re passionate and knowledgeable about, but there’s so much content online that it’s difficult to stand out. Creating content that’s worth seeing and capable of being seen […]

A stellar piece of content can do more than look pretty on your site and educate or entertain your audience. With the right digital PR, it can score coverage by top-tier publishers and make the rounds to a range of other sites. This earned media delivers a diverse set of high-quality links, including dofollows, co-citations […]

By now, we’ve all heard “content is king” ad nauseum. It’s a cliche because it’s rooted in truth—content plays a crucial role in any digital marketing strategy. If you’re developing relevant, actionable content that benefits your target audience, you’re undoubtedly creating pieces that your readers will find valuable. But if you leave search engine optimization […]