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It can be easy to get caught up in the lightning-fast pace of the content marketing stream. New information, platform, tools, and metrics can come at you all too quickly and before you know it, you’ve lost sight of the goals you set long before you got started. When there is so much to consider […]
When you’re drafting emails for your brand’s email list, do you end up having a bit of a Tom-Hanks-style writer’s block? I spoke with digital marketing guru Wendy Maynard about her email marketing tips for beginners and pros alike. Wendy explains: Why email marketing is important How to focus on quality rather than quantity Everything you need for a successful email marketing […]
Who here has wondered what goes into starting a successful site from the ground up? I spoke with digital entrepreneur Dan Wesley, founder of CreditLoan.com and chief evangelist at Quote.com, about what it takes to take a site idea and turn it into a full-time gig. Dan talks about: His journey from nuclear medicine to […]
Content doesn’t start when you design a pretty graphic, or even when your cursor is blinking in a Google Document. It starts with an idea. Perhaps one that involves tricking a genie? If your idea isn’t solid, you’re setting yourself up for failure. It doesn’t matter how wonderful your article is or how stunning your graphic […]
“What’s our public relations strategy?” It’s a question that a lot of executives might brush to the side, especially in the early stages of building their company. And back in the days of traditional PR, a lot of brands would simply fall back on talking about themselves. “Enough about us,” you’d hear, “Let’s talk about […]
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