When you work in digital marketing, it’s easy to stay behind a screen for most of your days. That’s why we love hosting networking events at the Fractl offices, and last night we had our second one ever: The Insider’s Guide to Getting Media Coverage. Our two speakers included Alex Furmansky, the founder and CEO of […]
Category: Blog
Ask Amanda About Marketing – Episode 14: What Needs to Get Done to Rank #1 [Ft. Dmitry Dragilev]
Ranking #1 or #2 for your target keyword is every digital marketer’s dream. But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it’s actually possible to achieve. How do I know? Dmitry Dragilev has done it. And we […]
Ask Amanda About Marketing – Episode 13: Are Infographics Actually Dead? [Ft. Nadya Khoja]
Have you ever seen a truly terrible infographic? I mean, horrific? Gut-wrenching? Like, something that could be on a Geocities site from 2001? Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in […]
Ask Amanda About Marketing – Episode 12: How a Legacy Brand, Well, Rebrands
Stories from childhood have taught us that transformations can be exciting! Like Cinderella going from rags to a beautiful ball gown. Nostalgia hit, anyone? But we don’t all have fairy godmothers as fabulous as the late Mrs. Houston. The rest of us have to work hard to successfully transform a product, service, or brand. In this […]
Ask Amanda About Marketing – Episode 11: How to Take the “Ew” Out of Annual Reviews
For many companies, it’s marketing performance review season! Time to hear constructive, insightful, helpful feedback. Oh… oh okay. It can also mean it’s time for a self-assessment. A lot of people hate writing about themselves and dread this time of year, but it doesn’t have to be that way! How? You can use this midyear point […]