We surveyed 2,000 active Facebook users to find out what types of content different genders and ages like to share.

We looked at some of BuzzFeed’s most popular content to find out if there’s a sweet spot of text-to-images.

This analysis of 300+ Fractl content marketing campaigns uncovered which factors had the biggest impact on link earning potential.

Are Facebook Reactions making news feeds more meaningful? We examined how news publishers’ audiences are using this new feature…

Working with Moz, Fractl explored the idea of “majority illusion” and analyzed the traits key influencers posses in order to understand why it only takes a handful of the right influencers to make something go viral.