Setting realistic benchmarks is crucial for a successful content marketing strategy. In this study, we analyzed results achieved in 15 industries to show what goals are attainable.

We analyzed thousands of links from hundreds of content campaigns. Here’s what we found.

See which sites dominate social sharing and why.

We analyzed 3,000 content marketing job descriptions to find the most sought-after skills and experience. Marketers with a blend of creative and technical skills may be the strongest candidates.

Viral content by definition spreads extremely fast. See a visualization of how a content marketing campaign spread across the world within a matter of days.