Traditional PR vs. Digital PR: Measuring Old and New Tactics for Success


“What’s our public relations strategy?” It’s a question that a lot of executives might brush to the side, especially in the early stages of building their company. And back in the days of traditional PR, a lot of brands would simply fall back on talking about themselves. “Enough about us,” you’d hear, “Let’s talk about […]

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Ask Amanda About Marketing – Episode 26: The Secret to Content Promotion


Episode 26

Everyone wants to know the secret. They want to know how to promote content AND meet their marketing goals. Whoa, OK, chill out. This week, we finally tell you. I interviewed fellow Fractlite Ashley Carlisle, who explains how promoting content is more of an art than a science. In this episode, you’ll learn: How to decide who […]

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Ask Amanda About Marketing – Episode 25: ENGAGE! With other people…


Episode 25

Maybe you’re a Star Trek fan. Or maybe you’re a content marketer. Either way, you most likely want to… (I know — it’s a lame joke. Just let me have this.) But you can’t succeed at social media engagement by throwing some links at your followers and then riding off into the sunset. Joel Renner, my guest this […]

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Ask Amanda About Marketing – Episode 24: Make Organic Traffic Grow With SEO


Episode 24

Google (and other search engines) are all about helping people find what they’re looking for by sorting through which sites are high-quality and relevant. Search engines or Jerry McGuire? Who can tell. So when you know you’ve created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your […]

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Ask Amanda About Marketing – Episode 23: When Marketing Meets the Existential Crisis


episode 23

Full disclosure: This episode is full of Harry Potter references and talk about ego. I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait. Think of it this way: People want to […]

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