Leveraging Social Data to Improve Content [Podcast Episode]

Social media doesn’t have to be just a tool for repurposing content; you can design content with social in mind. 


I had the pleasure of talking to digital strategist ADRIENNE SHEARES about all things social media as part of a content strategy. Listen as she discusses her experience with “social first” content, gauging your audience’s behaviors through social media, and much more. 



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In this episode, you’ll learn:

  • How to get a sense of topics that are doing well based on social media engagement

  • How to create social first content that is designed with social media in mind

  • How to analyze people’s social media habits to improve content

  • How to use metrics to better understand your audience’s interests

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