How Our Brains Decide What We Share Online


Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl’s research is used to emphasize the importance of understanding the science of emotion in marketing.

How Fractl Applies Data Science to Social Sharing


Truly effective content should elicit an emotional response in order to earn shares. Emotional responses are also ignited by how your content is covered, and Fractl revealed what key emotions publishers are tapping into in order to increase shares.