Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl’s research is used to emphasize the importance of understanding the science of emotion in marketing.

Kelsey Libert, VP of Marketing, explains the importance of emotions in viral content and provides key tips to follow when outlining your next content marketing strategy.

Looking for ways to elevate your content marketing efforts? Neil Patel compiled a top 10 list for content marketers that featured Fractl’s research on which emotions help make a campaign go viral.

Truly effective content should elicit an emotional response in order to earn shares. Emotional responses are also ignited by how your content is covered, and Fractl revealed what key emotions publishers are tapping into in order to increase shares.