Truly effective content should elicit an emotional response in order to earn shares. Emotional responses are also ignited by how your content is covered, and Fractl revealed what key emotions publishers are tapping into in order to increase shares.
Kelsey Libert
Cofounder
Kelsey Libert is a cofounder of Fractl, a top-ranked content marketing and digital PR agency recognized on "Clutch’s Leaders Matrix" among 30,000+ firms. She has helped lead 5,000+ campaigns for brands including Adobe, Discover, and Paychex, earning coverage in The New York Times, USA Today, Vice, CNET, and other top publishers. Her industry research has appeared in Harvard Business Review, Search Engine Land, and Inc., and she has spoken at MozCon, Pubcon, SMX Advanced, and BrightonSEO.
