Whether you’re a pro looking to unlock new skills or a beginner learning the basics, use our free “Tell-All Guide to Digital PR” e-book to help you succeed!
Why Digital PR Adds Serious Value
Digital public relations drives high‑quality backlinks and media coverage, builds brand awareness, and is the keystone to achieving search rankings that drive traffic and conversions.
Our free “Tell-All Guide to Digital PR” e-book gives you the insight you need to integrate your digital PR campaign with SEO strategy, content marketing efforts, social media platforms, and online channel optimization. It’s got everything you need to create a holistic approach that lifts your brand’s reputation, website traffic, and domain authority.
What’s Inside the Tell-All Guide To Digital PR
Here’s a glimpse at what you’ll unlock when you download the e-book:
- Exclusive insights. See how editors and writers want you to pitch them, based on our survey of 1,300 high‑authority publishers, including major news sites.
- Our PR outreach processes. Learn how we consistently earn our clients placements in top media outlets like The Washington Post, Time, Huffington Post, BuzzFeed, The Daily Mail, and Business Insider.
- Immediately actionable tips. Upscale your public relations content, social media, influencer marketing, and link building now.
- Five bonus guides. Find checklists and best practices for measuring metrics, media monitoring, partnerships, thought leadership, and building relationships with media contacts.
Key Steps in a Winning Digital PR Strategy
Our outreach guide e-book gives you a step‑by‑step roadmap for your digital PR efforts. Here are the core phases we cover.
- Researching writers, publishers, and media contacts. Reach your target audience by identifying the right media outlets, bloggers, and influencers. Learn critical skills for acquiring high‑authority backlinks and placements, including how to build a media contacts list, segment writers by beat, and evaluate publisher authority.
- Timing your outreach. Timing matters in digital PR. See how to align your pitch with editorial calendars, trending industry topics, and news‑readiness so you increase media attention — all without getting lost in the noise.
- Forming the perfect pitch. Your pitch is your gateway to coverage. Walk through crafting messages that are newsworthy, tailored, and compelling. Become familiar with formats and formulas that work for press releases, influencer outreach, social media campaigns, and link-building initiatives.
- Building relationships with publishers and influencers. Effective outreach isn’t one‑and‑done. Gain understanding about how building trust and nurturing relationships with writers, editors, influencers, and bloggers will position your brand for long‑term media placements and brand mentions.
- Perfecting the follow‑up. Many brands stop after the first outreach. Practice the art of respectful follow-up to help you stay on content creators’ radars. Learn about media monitoring tools to track results and optimize your campaigns, as well as the metrics and KPIs that really matter (e.g., placements, backlinks, traffic, and domain authority).
Why This E-Book Will Work for You
This e-book gives you the outreach and content strategy, tools, and step-by-step tactics you need to level up your digital PR efforts and see real results across every media channel. Let’s look at some other reasons why this e-book works for you:
- It aligns your digital marketing, social media, PR tactics, and SEO strategy into a unified approach.
- It covers content creation and distribution across all online channels, including press releases, podcasts, infographics, whitepapers, partnerships, and more.
- You’ll learn how to build brand authority and boost your brand’s reputation with real‑world examples and insights.
- You’ll get practical tools for tracking metrics, measuring success via Google Analytics and other PR tools, and optimizing your digital PR campaign over time.
- It will help you drive more website traffic, build high‑quality backlinks, and elevate your search engine results through media outreach and link building.
Download the Free Digital PR Outreach Guide
Your brand deserves the media attention it deserves — and now you have the blueprint.
Download our free Tell-All Guide To Digital PR e-book now and begin improving your digital PR outreach today.
Ready to take your digital PR to the next level? Connect with Fractl to boost your media impact.
