As online personalities become the new celebrity endorsers, marketers are embracing influencer marketing strategies as an essential part of the marketing mix. Tapping into the power of online influencers can be highly effective for increasing brand reach and attracting new customers. But a recent study found that 75% of marketers consider finding the right influencers the most challenging aspect of an influencer marketing strategy.
In this guide, we’ll help you find the best influencers for your marketing goals. You’ll learn:
- Which metrics are most important for evaluating influencers (following size is not the most important metric!)
- How different types of influencers can accomplish different goals
- Which tools can help streamline your search for influencers
- How to identify influencers who are open to brand partnerships
Download the Guide and Start Finding Influencers