Podcasting is more popular than ever; so is it worth it to start a show? And if you have one, are you tracking its value? Find out in this week’s episode. […]
Tag: PODCAST
BLM Reflection: How Marketers Can Make Our Industry More Inclusive [Podcast Episode]
How can marketers be better anti-racists? Mike Utaegbulam explains the challenges Black professionals face and provides tips on how you can effect change. […]
Making the Case for Creativity in Content [Podcast Episode]
Creativity is crucial for all content marketing, but sometimes it can be hard to get leadership’s buy-in to think outside the box. Here’s how to do it! […]
What So Many Companies Get Wrong About Content Marketing [Podcast Episode]
Rand Fishkin came on the show to talk about the structural issues often found in companies that prohibit them from making the best marketing decisions. […]
Unearthing Your Content’s ROI Through Google Analytics [Podcast Episode]
If you’re newer to Google Analytics or aren’t sure if you’re getting the most out of it, this episode of Cashing In On Content Marketing is for you. […]