How effective is sponsored content on Instagram? We analyzed 1.2 million posts to find out. […]
Organic vs. Sponsored Instagram Posts
The Viral Equation: Breaking Down the Variables in Massively Shared Content
Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]
Where Data Journalism Started and Where 7 Experts Think It’s Headed
In the past few years, data visualizations have taken a prominent place in reporting, although the concept is far from new. In this in-depth study, we looked at data journalism’s humble beginnings and asked 7 data journalism experts to weigh in on its future. […]
Benchmarks for Content Marketing Success: Real Results in 15 Industries
Setting realistic benchmarks is crucial for a successful content marketing strategy. In this study, we analyzed results achieved in 15 industries to show what goals are attainable. […]
Why Some Marketers Struggle to Quantify the Value of Content Marketing
Last year, 46 percent of B2C marketers reported that measuring the ROI of a content marketing program was one of the top challenges facing their brand, with 50 percent citing measuring content effectiveness as another top concern. There are so many metrics and peripheral benefits to keep track of, and many marketers find it overwhelming to […]
